Jewel360 is a mid-market jewelry software platform used by independent retailers, particularly in North America. Aurelian is a modern alternative with stronger provenance workflows, native cross-category support (watches, bespoke, estate), and a materially lower entry cost.
Positioning
Jewel360 sits in the retail-jeweller mid-market with a broad feature set. Aurelian is more focused: clienteling, provenance, and bespoke workflows for jewellers whose business is relationship-driven rather than volume-retail.
Feature comparison
| Area | Jewel360 | Aurelian |
|---|---|---|
| Pricing | Multi-tier, positioned mid-market. | Free tier for solo jewellers, paid plans typically 30-50% less than incumbent mid-market pricing. |
| Provenance workflows | Basic. | First-class provenance ledger with photographic and document vault. |
| Bespoke commissions | Supported but generic. | Purpose-built commission workflow with metal reconciliation and scope-change tracking. |
| Cross-category | Jewelry-only. | Jewelry, watches, art, bespoke tailoring on one data model. |
| Onboarding time | Multi-week onboarding typical. | Same-day setup for most jewellers. Assisted onboarding on paid plans. |
When Jewel360 wins
Established mid-market retail jewellers with existing Jewel360 configuration and integrations. Jewellers requiring specific North American retail integrations already mature in the incumbent.
When Aurelian wins
New independent jewellers setting up their first system. Estate, bespoke, or high-provenance operations where the provenance ledger is a real asset. Cost-conscious independents who want serious functionality without enterprise pricing.
Questions
Yes. CSV export from Jewel360 imports into Aurelian's inventory, contact, and repair records. Onboarding assistance is included on annual paid plans.
Yes. Sales tax, hallmarking, appraisal, and standard US retail conventions are supported natively.
Aurelian offers self-serve documentation, community support, and email support on all plans. Priority support is included on paid plans. Jewel360 offers phone support at enterprise tiers.
See for yourself