Independent jewellers do not need a point-of-sale system dressed up as a CRM. They need a workspace that respects how the trade actually operates: a stone that moves from safe to bench to setter, a client whose anniversary matters more than a promo code, and a repair log that survives staff turnover. Aurelian is built for that reality.
Where it hurts today
Ring sizings in a Google Sheet, loose stones in a notebook, repair intake on paper carbon slips. When a piece needs to be found, nobody knows where it is.
The salesperson who knew Mrs. Vasseur bought her engagement ring in 2011 has moved on. Nobody left in the boutique remembers the story. The relationship starts from zero.
Bespoke work drifts. The client asks for an update. Nobody can say what stage the piece is at, who has it, or when it will be ready.
What Aurelian gives you
Every stone, setting, and finished piece carries its own record — origin, cost, current valuation, current location, and every hand it has passed through.
Anniversaries, sizes, aesthetic preferences, family details, past purchases. Indexed and available to whoever picks up the phone tomorrow.
Intake photograph, agreed price, assigned bench, stage-by-stage status, promised date. The client's next question is answered before they ask it.
Certifications, prior owners, restorations, insurance appraisals — attached to the piece, not to a filing cabinet in the back office.
How it flows
Photograph, weigh, appraise, log. A finished record in under three minutes.
Assign the piece to a jeweller. Every movement between safe, bench, and showroom logs an event.
Client notes attached automatically. Follow-up cadence scheduled the moment the receipt is printed.
Annual valuation reminder, warranty tracking, repair history — the reasons a client comes back for the next piece.
Questions
No. Aurelian is a CRM and inventory workspace built for high-value, low-volume trade. It integrates with Stripe and Shopify for payments, but the emphasis is on client memory, provenance, and pieces — not till receipts.
Yes. Stones, settings, and finished pieces are distinct record types. A single stone can be tracked across multiple settings over its lifetime with a full history.
It is designed for teams of one to fifty. Solo bench jewellers use it as a client and commission ledger; twenty-person houses use it for full CRM and inventory operations.
Every repair or remount is its own record with intake photograph, agreed scope, assigned bench, stage-by-stage status, and client-facing status updates. Nothing gets lost between the intake counter and the workshop.
Client data is encrypted at rest and in transit. Access is role-scoped — a junior salesperson cannot see a top collector's full history unless you grant it. Full audit trail on every record.
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