Aurelian
Free · €59 · €149 · €299Modern workspace built for master jewellers, ateliers, and multi-discipline houses that also handle watches or a gallery arm.
Verdict: Strongest all-round CRM alternative for independent jewellers
2026 Hub · Updated for the current market
Jewellers CRM Alternatives — The 2026 Hub
A calm, honest shortlist of every credible jewellers CRM and inventory platform in 2026, a side-by-side decision matrix, migration how-tos, and a direct path into a free workspace when you're ready.
Decision matrix
The six alternatives, side by side
| Platform | Best for | Pricing | Free tier | CRM depth | Stones & settings | Repairs & memo | Clienteling | Compare |
|---|---|---|---|---|---|---|---|---|
| AurelianRecommended | Independent jewellers under $10M turnover who value CRM depth and provenance | Free · €59 · €149 · €299 | Yes | Yes | Yes | Yes | Yes | Head to head → |
| Jewelry POS (generic) | Multi-store retail chains where the counter is the centre of the business | $99–$399 / mo per store | No | Partial | Partial | Yes | Partial | Head to head → |
| The Edge | Established US jewelry retailers on legacy infrastructure | Custom quote + hardware | No | Partial | Yes | Yes | No | — |
| Lightspeed Retail (Jewelry) | Small chains already on Lightspeed elsewhere in the business | $89–$289 / mo per location | Trial | Partial | No | Partial | Partial | — |
| Shopify + Jewelry apps | DTC-first jewellers whose primary channel is online | $39–$399 / mo + app fees | Trial | Partial | Partial | Partial | Partial | — |
| Valigara / Jewel360 | Jewellers whose growth channel is eBay, Amazon, and marketplaces | $99–$499 / mo | No | Partial | Yes | No | No | — |
Pricing bands are from public pricing pages at time of publish. Verify with the vendor before purchase.
Shortlist
Every alternative, one paragraph each
Jewelry POS (generic)
$99–$399 / mo per storeTraditional counter-first jewelry POS with add-on CRM and repair modules.
Verdict: Good for retail counter workflows, weak for bespoke and clienteling
The Edge
Custom quote + hardwareLong-established Windows-era jewelry retail system with deep US installed base.
Verdict: Deep retail features, dated interface, on-prem heritage
Lightspeed Retail (Jewelry)
$89–$289 / mo per locationGeneral retail POS with a jewelry vertical template layered on top.
Verdict: Fine POS, thin on true jewelry workflows
Shopify + Jewelry apps
$39–$399 / mo + app feesShopify commerce stack with third-party apps for stones, repairs, and clienteling.
Verdict: Great storefront, fragmented operational workflow
Valigara / Jewel360
$99–$499 / moJewelry-native inventory and multichannel listing tools focused on marketplace distribution.
Verdict: Best when marketplaces drive the business
How to move
Three practical playbooks
How to shortlist a jewellers CRM in 48 hours
- Write down the three workflows that consume 80% of your week — usually intake with stone details, repair tickets, and client follow-up.
- Pick the two platforms in the matrix that map cleanest to those workflows and match your budget band.
- Skip vendor marketing sites. Start free trials on both the same afternoon.
- Load 100 real pieces with stone and setting detail, and 50 real clients with birthdays and wishlist notes.
- Issue one repair ticket, one memo, and one hand-written clienteling note in each. Whichever feels faster on day three is the answer.
How to migrate off a legacy jewelry POS without losing data
- Export from the incumbent: inventory CSV with stone/setting/metal detail, contacts CSV with birthdays and lifetime value, repair history, and open memos.
- Map fields explicitly — never accept auto-mapped stone type, weight, or client tier. Guessed mappings cost you insurance value.
- Run a 10-row test import first. Reject the file and fix mapping if a single field lands wrong.
- Rebuild your saved views (wishlist matches, upcoming birthdays, aged memos) before you migrate staff.
- Keep the legacy system read-only for 60 days as a safety net. Cancel after the first clean month-end.
How to run a fair jewellers trial
- Trial two platforms, never three — comparison fatigue picks the loudest brand, not the best fit.
- Use a real dataset, not a synthetic sample. Synthetic data hides every real jewellery workflow.
- Invite the person doing intake and repair booking on day one, not just the owner.
- Measure three things: seconds to intake a ring with stone detail, clicks to issue a repair ticket, and time to log a clienteling touch.
- Decide inside a week. Longer trials favour incumbents through inertia, not merit.
FAQ
Straight answers
Which jewellers CRM is best in 2026?+
For most independent jewellers under $10M turnover, Aurelian is the strongest all-round choice — CRM depth, clienteling, stones and settings, repairs and memo on one modern workspace, with a free solo tier. Traditional jewelry POS suits multi-store retail chains where the counter is the centre of the business. The Edge remains a deep, legacy US retail choice. Shopify plus apps is best when the primary channel is online. Valigara / Jewel360 win when marketplaces drive growth.
Is there a free jewellers CRM?+
Yes. Aurelian offers a genuinely free workspace for a single user — inventory with stone and setting fields, contacts CRM, wishlists, and one repair pipeline. Every other credible product in the category is paid-only or trial-only.
Do I need a jewelry POS if I already have a CRM?+
Only if physical retail is the majority of the business. Studios, ateliers, appointment-first jewellers, and DTC-led brands rarely need a full POS — a CRM with invoicing, memo, and clienteling covers 90% of the workflow. Aurelian covers all three without a separate POS.
Can I migrate my incumbent data cleanly?+
Yes, provided you can export CSVs of inventory, contacts, repairs, and memos. Aurelian's importer maps to jewelry-native fields (stone type, carat, setting, metal, hallmarks) with a 10-row test import first. Assisted migration is included on annual paid plans.
Which alternative is best for a jeweller who also deals watches or has a small gallery arm?+
Aurelian, unambiguously. It is the only product in the shortlist with a shared data model across jewellery, watches, and gallery — you avoid running two tools and reconciling them at month-end.
What if I need multi-store retail POS at the counter?+
Keep a traditional jewelry POS or Lightspeed at the counter and use Aurelian as the CRM and clienteling layer above it. We publish integration recipes for the common retail POS stacks.
How long does the switch take?+
Plan on one week for a solo jeweller, two to three weeks for a small atelier with staff, and a month for a multi-store operation with deep repair history. Keep the incumbent read-only for 60 days regardless of size.
Try the strongest alternative in an afternoon.
Import 100 pieces with stone detail and 50 real clients. Issue one repair ticket. Send one clienteling note. Decide from evidence.