Reference, serial, papers, service history, valuation and collector matching — captured once, indexed forever, and travelling with each piece through every future transaction. The system of record the trade has been improvising in spreadsheets and WhatsApp for a decade.
What you get
Every reference, dial, bezel and bracelet variant tracked as its own record. Cross-reference stock in hand against stock you have owned before, with photographs and movement notes attached.
Papers, box, warranty card, service history and prior sales — captured on intake and travelling with the piece through every future transaction. The gap that destroys resale value never opens.
Every service — in-house or third party — logged with technician, parts replaced, movement photographs and next-service date. The service history is the second most valuable asset after the watch itself.
New arrivals check themselves against the collector database. The buyer for the piece is your first phone call, not a mass email six days later.
Baseline valuation with source and date. Auction comparables logged against the reference. Insurance schedules exported on demand with photographs and provenance notes.
Photograph, reference, serial, source, price and condition captured from your phone at Baselworld, Geneva Watch Auction or a private viewing. Zero re-typing when you return to the office.
How it flows
Reference, serial, papers status, condition — logged in under two minutes on the phone at the fair or in the office.
Photographic record, movement notes, condition grade. The dossier that protects the piece's future resale value.
Wishlist engine surfaces every collector interested in the reference. The right buyer is contacted before the piece hits the display.
Sale price, buyer, transfer of papers, service reminder scheduled. The relationship continues long after the receipt is printed.
Related
Questions
Yes. The reference database covers both. Each piece carries its own provenance depth — a two-year-old Submariner needs less than a 1972 Universal Genève Compax, and Aurelian scales the record to the piece.
Yes. Private collectors use Aurelian to catalogue their timepieces, track valuations, log service history, and generate insurance schedules. The workspace is private by default and can be shared with an advisor, watchmaker or insurer on scoped terms.
Yes. Listings export as CSV to any marketplace. Sales close in Aurelian with buyer, price and transferred papers logged against the piece for the record.
Data is encrypted at rest and in transit. Access is workspace-scoped and role-restricted. Full export at any time as structured JSON or CSV — no lock-in on your collection archive.
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