The vintage watch market rewards two disciplines: knowing the piece and knowing the buyer. Aurelian is the system of record for both. Reference, serial, provenance, service history — matched to a collector database that remembers who is looking for a Daytona and who bought a Journe from you in 2019.
Where it hurts today
The dealer knows a 6263 from a 6265 at a glance. The junior on the floor does not — and cannot look it up when the client is standing there.
A watch bought at auction without full papers, sold six months later without documentation, resells at a discount forever. The gap follows the piece.
You know three collectors who want a Nautilus 3700. When one lands, you scroll through WhatsApp threads to find the right buyer.
What Aurelian gives you
Every reference, every configuration, every service interval — cross-referenced to stock in hand and stock you have owned before.
Papers, box, service history, prior sales — captured on intake and travelling with the piece for every future transaction.
New arrivals check themselves against the collector database. The buyer for the piece is the first phone call, not a mass email.
Every service — in-house or third party — logged with technician, parts replaced, and photographs. The service history is the second most valuable asset after the watch itself.
How it flows
Reference, serial, source, price, condition, papers status. Logged in under two minutes on the phone at the fair.
Photographic record, movement notes, condition grade. Attached to the piece for every future sale.
The system checks the piece against every collector wishlist. Warm buyers are contacted before it hits the display.
Sale price, buyer, transfer of papers, service reminder scheduled. The relationship continues after the sale.
Questions
Yes. The reference database covers both, and each piece carries its own provenance depth — a two-year-old Rolex needs less than a 1970s Universal Genève, and Aurelian scales the record to the piece.
Yes. Intake, photograph, and reference lookup all work from mobile. Most dealers add pieces from Baselworld or Geneva Watch Auction floors directly.
You can export listings to any marketplace as CSV. Direct integration with major marketplaces is on the roadmap.
Each collector's stated interests — reference, era, complication, budget — sit as structured criteria. New stock automatically flags matches for the dealer to action.
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