GalleryTool is a focused gallery management platform emphasising inventory, PDF catalogues, and online showrooms. Aurelian covers the same ground with a broader CRM, private viewing rooms, and a cross-audience data model that includes artists, collectors, advisors and estates alongside galleries.
Positioning
GalleryTool is a strong specialist for the operational core of a gallery: inventory, catalogues and showrooms. Aurelian extends that core with deeper collector CRM, cross-audience workflows, and a modern web-native interface. Pick GalleryTool for a lean gallery-only setup. Pick Aurelian when the gallery also manages artists directly, works with advisors, or wants clienteling depth on par with luxury retail.
Feature comparison
| Area | GalleryTool | Aurelian |
|---|---|---|
| Primary focus | Gallery inventory, PDF catalogues and online showrooms. | Inventory, private viewing rooms, and full collector CRM across audiences. |
| Clienteling depth | Contact management with basic segmentation. | Full clienteling: cadence, tags, purchase history, occasion tracking and role-scoped access. |
| Audience coverage | Galleries. | Galleries, artists, collectors, advisors and estates on one data model. |
| Interface | Established web interface with focused feature set. | Modern web-native interface designed for keyboard-first, iPad-friendly use. |
| Pricing | Positioned mid-market with tiered feature access. | Free tier for solo dealers, paid plans typically 30-50% below incumbent mid-market pricing. |
When GalleryTool wins
Galleries whose need is genuinely operational inventory plus showrooms and who value a lean, focused feature set. Teams already deeply configured on GalleryTool.
When Aurelian wins
Galleries that want serious CRM alongside inventory. Multi-audience operations — a gallery representing artists directly, or working with advisors and estates. New galleries setting up their first system and wanting a lower entry cost.
Questions
Yes. CSV export from GalleryTool imports into Aurelian's inventory, contacts and consignment records. Onboarding assistance included on annual paid plans.
Yes. Private viewing rooms are branded, shareable by link, and track opens and interest per collector.
Both are approachable. GalleryTool is quicker to first inventory entry; Aurelian takes slightly longer because it does more, but keyboard shortcuts and templates accelerate power users.
See for yourself