A luxury boutique lives or dies on the strength of its top hundred clients. Aurelian is the workspace for the manager who knows every one of them by first name and needs the whole team to know them just as well. Personal shopping notes, wardrobe history, invitation lists — captured on the floor and never lost.
Where it hurts today
Only the store manager knows which client wears which size. Everyone else guesses. The client feels the difference.
Stock lives in the boutique, in the flagship, and on order from three brands. Real-time visibility is a phone call to the stockroom.
The trunk show invitation goes to a mass list. The top spender for that brand is buried in the middle of the alphabet and never opens the email.
What Aurelian gives you
Every associate has their own client book — sizes, aesthetic, past purchases, upcoming needs. Handovers between associates preserve the history.
One live view of stock across every location, concession, and inbound order. Holds and reservations tracked to the client, not the SKU.
Segment by brand, by spend, by preference, by cadence. Ten right invitations beat a thousand generic emails.
Lifetime spend, purchase frequency, and preferred contact channel visible on every client card. The right welcome, the right level of attention.
How it flows
Every walk-in becomes a client card — name, contact preference, brands of interest. Never lose a lead at the door.
Assigned associate, curated selection, appointment logged. Every touchpoint contributes to the client's history.
Purchase logged against the client. Follow-up scheduled. Thank-you note prompt triggered.
Wardrobe events, brand launches, and private previews targeted to the right subset of clients. Repeat trade compounds year on year.
Questions
Yes. Stock, clients, and staff are scoped by location with cross-location visibility for management. Transfers between locations are tracked as events.
Aurelian complements a modern POS (Shopify POS, Lightspeed, Square) rather than replacing it. Sales sync into the CRM automatically; clienteling and inventory intelligence live in Aurelian.
Full client data is role-scoped and audited. A sales associate can only see clients they are assigned to unless management grants broader access.
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