The Edge is the long-standing POS-first jewelry software used by many independent US jewellers. It is strong at till, repair intake, and standard retail workflow. Aurelian is CRM-first: built for jewellers who trade on client relationships, provenance, and bespoke commissions rather than volume retail throughput.
Positioning
The Edge is a jewelry retail operating system. Aurelian is a jewelry clienteling and provenance system. Many jewellers run both — The Edge at the counter, Aurelian for the top hundred clients and the bespoke book. Others move fully to Aurelian as their trade shifts from volume retail to relationship-driven commissioning.
Feature comparison
| Area | The Edge | Aurelian |
|---|---|---|
| Primary focus | Point-of-sale, repair intake, and retail inventory. | Clienteling, provenance, bespoke commissions, and lifetime client history. |
| Deployment | Windows desktop with cloud sync. | Native cloud, works on any device including iPad and mobile. |
| Interface | Traditional Windows application. | Modern web application with keyboard-first workflows. |
| Client memory | Customer records with purchase history. | Full clienteling: notes, cadence, family details, aesthetic preferences, occasion tracking. |
| Provenance | Not a primary focus. | First-class provenance ledger for every piece. |
When The Edge wins
High-volume retail jewellers with strong repair throughput and till-driven daily operations. Multi-location retail chains with existing hardware and staff trained on The Edge.
When Aurelian wins
Independent jewellers with a strong bespoke or estate book. Boutique jewellers where the top hundred clients drive the majority of revenue. Modern jewellers who want to run their trade from an iPad, not a Windows tower. Jewellers whose provenance and lifetime client history is a competitive advantage.
Questions
No. Many jewellers run both — The Edge at the counter, Aurelian for CRM and bespoke work. Full migration is also supported when you are ready.
Yes. Full repair intake workflow with photographs, agreed scope, assigned bench, and stage-by-stage status updates.
Aurelian works offline in a read-only mode with automatic sync on reconnection. Full write access requires a live connection.
See for yourself