Arternal is a gallery CRM and inventory platform used by mid-market galleries, particularly in the US. Aurelian covers the same operational ground with a modern web-native interface, cross-audience data model (galleries, artists, collectors, advisors, estates), and a lower entry price for independent galleries.
Positioning
Arternal is a mature US-oriented gallery platform with strong CRM depth. Aurelian is a modern alternative with a broader audience model and lower entry cost. Pick Arternal for an established US mid-market gallery already integrated with its ecosystem. Pick Aurelian for cross-category dealers, cost-conscious galleries, or teams that want a modern interface on desktop and iPad.
Feature comparison
| Area | Arternal | Aurelian |
|---|---|---|
| Interface | Established web interface, feature-rich. | Modern web-native interface, keyboard-first, iPad-friendly. |
| Audience coverage | Gallery-first. | Galleries, artists, collectors, advisors, and estates on one data model. |
| Pricing | Multi-tier pricing oriented to mid-market galleries. | Free tier for solo dealers; paid plans typically 30-50% below mid-market incumbents. |
| Consignments | Full consignment workflow. | Consignment agreements with splits and artist statements in the same ledger. |
| Support | Full account-managed support on higher tiers. | Self-serve docs, community, and email support. Assisted onboarding on paid plans. |
When Arternal wins
Established US mid-market galleries already running on Arternal with deep configuration. Teams that value white-glove account management and are budgeted for it.
When Aurelian wins
Independent and emerging galleries setting up their first system. Cross-category dealers whose model doesn't fit a gallery-only tool. Cost-conscious teams that want serious functionality without enterprise pricing.
Questions
Yes. CSV export from Arternal imports into Aurelian's inventory, contacts, and consignment models. Onboarding assistance included on annual paid plans.
Yes. Private, branded viewing rooms with per-collector engagement tracking are included on paid plans.
Aurelian is materially less expensive at the entry and mid tier. At enterprise scale with heavy account management, incumbent pricing may be more competitive.
See for yourself