Watch dealer CRM is not the same as jewelry CRM. Waitlists for specific references, allocation history, box-and-papers documentation, service records, and a discreet buyer network are the whole game. Aurelian is built for that trade specifically.
What it does
Every collector's wanted list against every reference. When the piece comes in, the system tells you who has been waiting the longest and who is most likely to close.
Every piece carries its documentation — original box, warranty card, service intervals, movement work — attached to the record and passed to the buyer at sale.
Consigned pieces tracked with the owner's terms, minimum price, and split. Broker deals with a second dealer handled with confidential margin.
Every piece a collector has bought, sold, or considered. Discreet notes on taste and next-buy patterns.
Buyer identities can be pseudonymised on shared records. Full audit on every read. Nothing shared with third parties.
Who uses this
Waitlists, box-and-papers documentation, and confidential sales in one workspace.
Allocation and consignment records with margin structure. Cross-dealer broker deals with clean audit trail.
Retail sales, service intake, and collector CRM on the same platform.
Questions
Yes. Each piece carries reference, serial, movement number, and full documentation. Search by any of them in one field.
Watch dealing is relationship-first and low-volume-high-value. Traditional jewelry POS is transaction-first. Aurelian is designed around the collector relationship and provenance, not the till.
Yes. Personal collection and dealer inventory can live in separate workspaces with different access controls — or in one workspace with tags.
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